Target Audience and User Roles

The Gohorto platform is designed to serve the entire business incubation ecosystem, providing tailored experiences and functionalities for each key stakeholder.

Target Audience

The user manual and the platform itself are intended for the following primary audiences [1]:

1. Administrators: Individuals responsible for setting up and maintaining the platform, managing user roles, and ensuring system security.
2. Incubator Managers: Professionals overseeing the incubation process, managing multiple startups, and ensuring that all projects and tasks are on track.
3. Service Providers (Experts): Trainers, mentors, and consultants who offer services such as training, mentoring, and business development support to startups within the incubation program.
4. Beneficiaries (Startups, SMEs, Trainees): Entrepreneurs and small business owners who are participating in the incubation program, using the platform to access resources, track progress, and manage their business development.
5. Investors: Individuals or organizations seeking targeted investment opportunities, efficient due diligence, and direct engagement with high-potential startups [2].

Key User Roles and Business Value

Gohorto drives success by providing specific business value to each stakeholder [2]:

Stakeholder Role	Business Value Provided by Gohorto
Incubators & Accelerators	Streamlined program management, data-driven decision-making, and enhanced collaboration across teams.
Startups & Entrepreneurs	Access to mentorship, training, and real-time business insights, with simplified connections to investors.
Investors	Targeted investment opportunities, efficient due diligence, and direct engagement with high-potential startups.
Mentors & Coaches (Experts)	Tools for structured mentorship, progress tracking, and collaborative feedback.

References

[1]: User Manual - Section 1.3 Target Audience [2]: Product Deck - Business Value for All Stakeholders